About
Hi, I'm Mohamed, a product designer with 6+ years turning fragmented, fast-growing products into systems that scale.
I've worked my way through consultancy and marketplaces to an AI-native construction platform now live across seven countries and 10,000+ projects.
My focus is design systems and outcome-driven UX — work that's cut production costs in half, lifted add-on adoption and revenue, and keeps quality consistent as products scale.
Timeline
2016 – 2019
Foundations
- Led the technical team at IEEE Minia Student Branch (2016 – 2018).
- Graduated in Computer Science from the Faculty of Computers and Information, Minia University.
- Completed the UX Grand Course at Simpleia, then taught UX/UI as an instructor at Google Developers Group, Minia City.
2019 – 2020
Simpleia — UX Designer
- First professional role, running end-to-end design lifecycles from research to high-fidelity UI.
- Led the design of Hive Ride, an end-to-end ride-hailing product for school kids.
- Delivered product strategies for top-tier clients including elmenus, EFG Hermes, and Abwaab.
2021 – 2022
Taslema & Design Beats — Product Designer
- Taslema (on-demand delivery): designed the Courier App end to end, then led the architecture of the Vendor App to streamline merchant operations.
- Design Beats (studio): redesigned CEQUENS's website with the Scarlet design system, lifting conversion by 15%.
2022 – 2025
4Sale — Sr. Product Designer & Design System Advocate
- Built Condor DS, a comprehensive design system that cut production costs 50% and accelerated time-to-market.
- Redesigned the Bundles payment screen to 69% adoption within 3 months, outperforming the legacy flow.
- Ran an A/B testing strategy on the Automotive home screen, lifting business-section conversion 30%.
- Redesigned the account screen with a strategic wallet card — +53% "Buy Credits" clicks and +47% more traffic to the purchase page.
- Led a website redesign that grew homepage ad inventory 500% (20 → 120 slots) while improving load performance 12% on mobile and 11% on desktop.
Recognized twice as Star of the Month — the only employee ever to receive it more than once.
2025 – present
WhiteHelmet — Sr. Product Designer & Design System Designer
- Shipping V2, an AI-native construction platform live across 7 countries and 10,000+ projects, covering 1.2B+ sqm of built-up area.
- Established White DS, a tokenized cross-platform component library, and a scalable Org → Group → Project → Asset → Plan hierarchy.
- Designed the Admin Portal — User Management (RBAC roles, bulk actions, invitations) and per-organization branding for white-label governance.
- Built the Document Management System with configurable approval flows and task assignments, with full traceability and SLA visibility.
- Led end-to-end UX for Field Intelligence — 360° Reality Capture, Observations, and 2D/3D GIS with multi-layer BIM overlays.
- Designed Asif AI, a context-aware copilot delivering source-cited answers from a custom Knowledge Hub of industry codes and specs.
Skills
Product strategy
Design roadmapping, stakeholder management, cross-functional alignment, dealing with ambiguity.
UX and interaction
User research, information architecture, prototyping, usability testing.
Design systems and UI
Design system architecture, tokenization, component libraries, UI craft.
Leadership
Mentorship, workshop facilitation, critical thinking, decision autonomy.