I turn fragmented products into systems that scale.
6+ years designing for scale, from a construction platform live in 7 countries to a marketplace serving millions. Currently building design systems and AI-native tools at WhiteHelmet.
Featured work
LockedHow I built an AI-native scheduler and signed our first customer in a month
Vibe-coded a field-connected AI scheduling product solo in 2 weeks; Aramco requested a demo within a month.
WhiteHelmet · Available on request
How We built Condor DS and cut production costs 50%
Built a cross-platform design system unifying web, iOS and Android.
50% lower production cost
4Sale
How I redesigned Bundles and hit 69% adoption in 3 months
Redesigned a fragmented payment flow into one outcome-driven screen.
69% adoption in 3 months
4Sale
How I moved one CTA and lifted clicks 53%
Moved one CTA and lifted conversion sitewide.
+53% clicks, +47% traffic
4Sale
In their words
“One of the best design system designers I have worked with. His attention to detail and ability to solve complex problems while maintaining consistency is truly impressive.”
Rowan Alaa
Product designer
“Nady played a pivotal role in leading the design system, showcasing exceptional skill in creating a cohesive and scalable framework.”
Somayia Samy
Lead product design, MaxAB
“An exceptional talent in UX and UI design. His ability to align design with strategic goals ensures every solution delivers real impact.”
Nahla Mortada
Product leader
“An outstanding product designer, it's been a pleasure working together. Very detail oriented.”
Abdelrahman Osama
Head of design